What if people always see a sea of American flags on July 4th, when they drive through major APA population centers such as Chinatown, Indiatown, Japantown, Koreatown, or Little Saigon?
Will they STILL think that APAs are foreigners? No, because the best way to solve an image problem is to present a diametrically opposite images.
July 4th will be here soon. Get ready.
(a) As organizations, help create "Seas of Flags" in prominent APA localities, and (b) As individuals, display a flag in front of your home/ business.
To help you accomplish the above, please visit http://www.80-20initiative.net/flagproject.html , where you can 1) listen to and/or download 30 second radio ads in Chinese (Mandarin and Cantonese), Korean, or Vietnamese for use in your community!
2) read the articles mentioned above and send your favorite to your friends
and relatives to get them to join the Flag Project!
3) get FREE paper flags, suitable for store windows and fronts (indoor
and outdoor usage), mailed to you in bulk, IF you volunteer to distribute
these flags to APA stores in your locality! E-mail Tim Chen firstname.lastname@example.org
who will provide "how to do it."
4) find out where to buy flags with holders at a good price!
As a part of 80-20's $50K investment in the Flag Project, 80-20 will buy air time in radio stations in major APA population centers. So you'll be getting plenty of help.
What did we get for our last year's effort?
Hundreds of thousands of dollars' worth of good publicity resulted in mainstream media, including Newsweek, Business Week, NY Times, LA Times, Boston Globe, SJ Mercury, major TV channels, and National Public Radio.
Our community rallied. Superlative editorials came from prestigious ethnic papers. Examples are:
"... When mainstream society stops doubting our loyalty,
our equal opportunity follows. What a great campaign led
by the 80-20." -- editorial, SingTao, July 4, 2001
"... We truly support the "seas of flags" strategy .. What is so pleasing is that the strategy has met with great response. It is unlike past suggestions from our elite which often met with cold reception from grass roots." -- editorial, The World
Journal, July 4, 2001.
TOGETHER, we can change odds and lift ourselves up by our own bootstraps. BUT YOU MUST DO YOUR SHARE!
Sunday, June 09, 2002
Erase our "Foreigners" Image on July 4th
Posted by 80-20 Initiative at 6:53 PM